How AI is Used in Film Industry?

Cinema, the subject of artificial intelligence in thousands of stories told so far, cannot be excluded from this subject.

Posted by Saportif Technology on

Cinema, the subject of artificial intelligence in thousands of stories told so far, cannot be excluded from this subject. Especially in science fiction movies, artificial intelligence reflects a fear that it will bring the end of the World. It is a debate whether the artificial intelligence will have human consciousness or not. 1968 Stanley Kubrick classic "2001: A Space Odyssey" or the Alex Garland movie "Ex Machina", which was released in 2015 are two example of artificial intelligence effect on movies.

But today, beyond these discussions, it is a fact that there is an increase in the number of films and series about artificial intelligence and this can be measured by the effect of artificial intelligence on real life. Artificial neural networks are infiltrating and slowly shaping not only narratives but also the movie industry.

Developed by IBM in 2015, the artificial intelligence program named "Watson" created a basis for the creation of trailer dynamics by analyzing more than a hundred horror movie trailers by visual, auditory and structural analysis. Afterwards, he scanned the 90 minutes of the movie "Morgan" and determined the correct scenes to add to the trailer. "He distributed 10 scenes into a six-minute video, and most importantly, he completed the whole process in just one day." While 24 different emotion categories were determined in visual analysis, the connections between elements such as tone of voice and soundtrack were categorized in sound analysis. Separate analyzes were combined with a statistical approach to create a pattern for the fragment. Watson assumed the role of editor at the Wimbledon Tennis Tournament in 2017, analyzed the best moments of the match and produced fan videos.

The area where the effect of artificial intelligence is least felt in cinema is the film production process. Although artificial intelligence is effective in analyzing narratives, matching characters or making box office predictions, it has not yet been integrated into mainstream cinema in the creative process. However, it cannot be said that there are no efforts in this direction. The films "Sunspring" (2016) and "It’s No Game" (2017), which brought together technologist Ross Goodwin and director Oscar Sharp, have emerged as the first important steps taken in the industry with scripts written by an artificial intelligence named Benjamin.

In recent years, it seems that mainstream cinema has been pursuing attractions, reminiscent of the years that cinema was born. In addition to the audio-visual innovations in the movie theater, the experience of watching movies at home or on the internet shows a change in viewing practices rather than content. Like people who create their own narratives through digital platforms, artificial intelligence will gradually have a say in storytelling, and even people will not be able to understand that these contents are produced by a real person or a program.

 If the expected developments are achieved, it can be thought that artificial intelligence will change the digital stories contextually. Of course, the scarcity of films that can be examined and inferred creates a situation that prevents using exact expressions at the moment. However, as artificial intelligence narratives find their place in digital platforms, it is possible to see that these platforms will increase their impact on the cinema industry and create new narrative channels.